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Follow-up that doesn't quit.
16Fold drafts the reply the moment an internet lead lands, researched against your actual inventory, so nobody works your buyer first. It keeps chasing every open quote and aging unit with a second, third, and fourth touch, and holds one standard across every rooftop. You approve every send, from the lot, the desk, or the truck in between.
From $799/mo — a fraction of one hire.
AutoTrader lead — 6:14 PM, 2023 Silverado 1500 LT
“Thanks for reaching out about the Silverado, Danielle — it's still on the lot and just got a fresh detail. A couple things worth knowing before you drive out: it qualifies for the manufacturer incentive through month-end, and we've got two more in similar trim if the color's not quite right...”
Drafted 6:19 PM · researched against the unit in stock · illustrative example · waiting on your yes
demo draft · fictional business
Minutes
from internet lead to a researched, drafted reply
Every open quote
chased with a second, third, and fourth touch
Every send
approved by your desk before it goes out
01
Speed to lead
Site, OEM portal, and marketplace leads (AutoTrader, Cars.com, CarGurus, Boat Trader, Cycle Trader) researched against the actual unit and drafted within minutes.
02
Quote & aged-unit chase
Open quotes and units sitting on the lot get a second, third, and fourth drafted touch instead of going quiet after one unanswered text.
03
Seasonal & multi-rooftop campaigns
Spring boat season, sled season, model-year clearance drafted ahead of the calendar, holding one standard across every store.
The busywork we draft off your plate.
The repetitive work a system can do — drafted and waiting for your yes, so your hours go to the customer instead.
- Google reviews, replies draftedEvery new Google review gets a drafted response in your store's voice, the five-stars and the one-star saves alike, held for your desk before it posts.
- Review asks after the keysPaperwork signed, unit delivered, and a review request is already drafted in the queue, so your rating climbs without your team having to remember to ask.
- Every lead source, cost tracedWhat each AutoTrader, Cars.com, and Meta lead actually cost you, audited and traced to the unit it moved, so you can cut the source that's only billing you.
- Equity and lease-end notesBuyers sitting in a positive-equity or lease-maturity window get surfaced from your records with an upgrade note drafted, before they wander onto another lot.
- Prior-buyer win-back touchesCustomers who bought three and four years back get a drafted come-back-in message instead of going silent the day their deal closed.
- This week's arrivals, postedFresh inventory and price drops turned into platform-native posts and a weekly calendar for Facebook and Instagram, drafted and waiting on your yes.
- What the lot across town runsCompetitor pricing and inventory moves distilled into a short brief, so you're not the last store to learn a rival cut two grand on the same trim.
The alternative
One BDC seat
A full-time salary and benefits
16Fold platform
From $799/mo
16Fold starts at $799/mo, a fraction of one hire. Your DMS/CRM (VinSolutions, DealerSocket, Elead, Tekion, Lightspeed DMS, DX1, PBS, or whatever you run) stays the system of record.
The questions auto, powersports & marine owners ask first
Does 16Fold answer my phones?
No, it drafts. 16Fold writes the researched reply, the follow-up text, the chase message; someone on your desk reads it and hits send. No call is answered live and nothing goes out without your approval.
Does it replace my DMS or CRM?
No. VinSolutions, DealerSocket, Elead, Tekion, Lightspeed DMS, DX1, PBS, whatever you run, stays the system of record and sets the price. 16Fold works the drafting and chasing around it, never inside it.
We run cars, powersports, and boats under one roof — does this cover all of it?
Yes, one page, one standard. Leads from every line and every rooftop get the same drafted-and-approved follow-up, routed to each GM individually or rolled up to you. Pricing starts per rooftop; multi-store groups get a blended rate, confirmed before you start.
Bring your rooftops. Watch it run.
16Fold is running today for ICON Golf Cars, a dealer group with rooftops across the country. 30 minutes, live, no slides. Your lead sources, your rooftops, your say on every draft.
See it on your business.
30 minutes, live, no slides. Bring a real operation — leave knowing where the operating layer starts for you.