For owner-operated businesses, $1M–$15M, where it all still routes through you.
AI that asks
before it acts.
16Fold plugs into the systems you already run — inbox, ads, CRM, calendar, sheets — and puts AI workers on the work around the clock. It drafts, tracks spend, and flags what's not working — then waits for your yes.
The call is 30 minutes, live, on your real business — no slides. Not ready? The assessment is free and takes two.
Approvals
moves your agents want to make, waiting on your call
SilverLeaf (meta) — $356 over 14d, 0 conversions
moneyspend-with-no-result rule of $50
Reply to new website lead — drafted
decisionin your voice · waiting on your yes
Wired to Meta · Google · GBP · GA4 — synced nightly
Your software stores information.
Your people still have to move the work.
Your CRM stores leads. Your inbox stores conversations. Your project system stores tasks. But someone still has to notice what happened, decide what comes next, and move the work forward.
16Fold becomes the coordination layer between your systems, your team, and your decisions.
Why 16Fold exists
I didn't build this to sell AI.
I built it to run my agency.
I was drowning in the same things you are: email, Slack, Telegram, WhatsApp. Ad data spread across accounts. Spreadsheets wired to Zapier wired to a chatbot — and still no straight answer to the questions that matter: where did this lead come from, what did it cost, and did it turn into money?
So we built the system that answers them — and then put it to work on everything else. It audits our ad accounts. It traces leads to sales. It drafts our emails, produces our creative, checks our SEO. I talk to it from my phone, by voice, from anywhere.
It's not AI slop — because of everything that's been built behind it.
— Robert Crabtree, founder · Crabtree Marketing
The platform
One operating layer. Five essential jobs.
Receives the relevant information from the systems already running the business.
Applies your services, pricing, voice, policies, customers, and previous decisions.
Hermes routes each assignment to the right specialists with the context they need.
Specialists research, analyze, draft, organize, review, and prepare the next action.
Approval rules control what can proceed. Decisions become context for future work.
The largest demo on the page
Watch one lead become completed work.
A new inquiry arrives from the website.
16Fold retrieves the contact, service interest, prior interactions, and your standards.
Scout examines the company, opportunity, and fit.
Knock drafts the response and the right follow-up.
Scalpel checks accuracy, voice, and offer boundaries.
Hermes summarizes what happened and what needs your call.
You see the work, the evidence, and the rules applied — then decide.
Sent, scheduled, recorded. The outcome becomes context for next time.
Reply to Dana K. — quote follow-up
decision requiredAlso: watch a month of ad data become a decision.
Pull every account → Trace lead → source → cost → Flag the waste → Distill one recommendation → You approve the shift
The specialists
One workforce. Four operating lanes.
Direction & demand
- Atlas — Strategy
- Scout — Research
- Magnet — SEO
- Lift — Conversion
Voice & creative
- Quill — Copy
- Echo — Social
- Curator — Creative
- Banner — Personal brand
Pipeline
- Knock — Outbound
- Volt — Email
- Ember — Paid media
Delivery & quality
- Pilot — Projects
- Cog — Operations
- Scalpel — QA
- Breaker — Red team
Hermes coordinates the workforce. You don't manage a queue of separate conversations — you set the standard once, and Hermes returns the work that requires your judgment.
Operating memory
Your business should not have to explain itself twice.
When meaningful work changes direction, 16Fold records what was decided, why, and what remains open. The next workflow begins with that context instead of a blank prompt.
Human control
The work can move without surrendering control.
Approval levels determine what the system may prepare, recommend, schedule, or complete. Important outbound actions remain visible and governed.
Your side of the system
Run it from your phone. From anywhere.
Talk to your workforce by voice, by text, from Telegram or the 16Fold app. Ask for a quarter of ad data from the truck — the distilled answer is waiting before you park. Approve the work from wherever it found you — any hour, any time zone.
“Which leads need me today?”
voice · 7:12 AM3 need decisions. 2 replies drafted. 1 quote expiring Friday.
reviewFrom owner-routed to system-routed.
BEFORE Sales ──────┐ Marketing ──┤ Operations ─┤ Projects ───┼── YOU Customers ──┤ Finance ────┘
WITH 16FOLD Sales ──────┐ Marketing ──┤ Operations ─┤ Projects ───┼── 16FOLD ── decisions ── YOU Customers ──┤ Finance ────┘
16Fold doesn't remove human judgment. It stops spending human judgment on coordination the system can handle.
The receipts
We ran it on our own business first.
Seven months at Crabtree Marketing — measured from the system's own records. See exactly how each number was counted.
$192,257
ad spend audited by the agents — 4 businesses, 58 campaigns, 2.6M impressions
79,732
agent coordination records in 10 weeks — the workforce talking to itself so you don't have to
$4,896
Anthropic API spend, February 1–July 23, 2026 — before subscriptions and every other tool
1,500+ hrs
of the founder's own time — activity logged on 70 of the last 70 days, before it was offered for sale
21,191
searchable knowledge chunks from 1,637 documents — the company brain
5,404
creative and media files produced or processed · 624 posts tracked · 183 reviews monitored
We do not begin with AI.
We begin with the work slowing you down.
1 · Assess
AI Readiness Assessment: how work moves today, where it stalls, what data exists, which deployments pay off first.
2 · Deploy
Connect the systems, configure company context, define approvals, implement the first workflows.
3 · Prove
Measure cycle time, completed work, review time, quality, and business outcomes.
4 · Expand
New workflows are added only after the initial deployment demonstrates value.
Pricing
Start with a working operating layer.
Final scope depends on the systems connected, workflows deployed, volume, governance requirements, and custom development.
Platform
$799 /mo+
- ✓Coordinated workforce
- ✓Shared operating context
- ✓Approval system
- ✓Work & decision records
- ✓Standard integrations
Custom deployment
Scoped
- ✓Custom integrations & internal tools
- ✓Proprietary workflows
- ✓Multi-location architecture
- ✓Custom interfaces
Not ready to talk yet
Start smaller.
Two ways to get something useful out of us before you ever get on a call.
What work keeps finding
its way back to you?
Bring us one recurring process, bottleneck, or missed opportunity. We'll map how the work moves today and show you what an initial deployment would require.
Real operation. Real workflow. No generic presentation.