Free kit for business owners and GMs
Hand the busywork to AI. Keep the decisions that need you.
A short guide and a workbook. Sort your week, see what the hours are worth, and hand follow-ups, quotes, and review replies to AI with rules that protect your name.
From Robert Crabtree,
founder of 16Fold
What's inside
The Duplicate Yourself Kit
01
The Week Audit
List a normal week and sort every task into three lanes: AI does it, AI drafts and you approve, or only you. Twelve example rows show you how.
02
The hours-back calculator
Enter what an hour of your time is worth. The workbook adds up each lane and shows the weekly and yearly value of the time you could get back.
03
The approval gates
Six rules I run my own companies on, built to catch a wrong price, a wrong name, or an unchecked claim before a customer sees it.
04
Starter prompts and a 30-day plan
Fourteen paste-ready prompts for dealers, funeral homes, home services, and any business, each with a check to do before you use it. Then a small plan, one week at a time.
05
The Owner's Skill Pack
Five written instructions you can add to ChatGPT, Claude or Gemini, for lead follow-up, quotes, review replies, daily triage, and writing down how you do something. Every one stops at a draft for a person to approve.
Who this kit is for
For you
- Owners and general managers of established local or regional businesses, like dealerships, funeral homes, and home service companies.
- Restaurants, hotels, and other hospitality businesses can use the 'Any business' prompts.
- Anyone who has opened ChatGPT a few times and isn't sure what to actually hand it.
- Businesses where most decisions, follow-ups, and fixes still end up on one person's desk.
- Teams that want AI help without letting it talk to customers unchecked.
Not for you
- Developers looking for technical setup guides or code.
- Anyone hoping to hand the whole business to AI and stop checking the work.
- Businesses shopping for a guaranteed revenue number. This kit doesn't promise one.
From Robert Crabtree
I founded Crabtree Marketing in 2005 and have worked with companies on four continents since. I'm also the founder of 16Fold. I started as an art student and a designer, and I've gone from floppy disks to the AI systems I run my companies on today.
For years I was the bottleneck. When work came back not good enough, I fixed it myself, and my evenings went with it. This kit is the plain version of how I changed that, including the rules I still follow before anything goes out with my name on it.
The six approval rules in this kit are the ones I use before anything goes out from my own companies.
Questions
No. The guide is written in plain English, and the prompts are ready to paste into ChatGPT or Claude. If you can send an email and fill in a spreadsheet, you can use this kit.
No. They are written instructions, not software. The pack includes a page on adding them in Claude, ChatGPT or Gemini, and a version you can paste straight into any chat if you would rather not install anything.
No. A ChatGPT or Claude account is enough to start, and the workbook opens in Excel or Google Sheets. The guide covers which settings to check and what to leave out before you paste in anything about a customer.
Only if you're careful about it. The kit shows you what to leave out, like account numbers and health or family details, which settings to check so your chats aren't used for training, and which tasks stay with you no matter what. Nothing in it asks you to connect AI to your customer list.
No. It covers the whole business day: lead follow-ups, quotes and estimates, appointment confirmations, review replies, inbox sorting, and posts.
The kit arrives in your inbox right away. Over the next week I'll send three short emails with ideas for using it. If you want help, you can book a 20-minute audit call with me, but you don't have to.
It's a working session on your list. If it makes sense to talk about working together, I'll say so, and you can say no.
Start with one normal week
List what lands on your desk this week, sort it into lanes, and try one prompt. Go at whatever pace your week allows.